Privacy Policy

Last updated: March 7

Roll Play LLC Privacy Policy

Roll Play LLC, including its affiliates (“Roll Play”), collects, stores, and uses your personal information as a data controller in connection with and in order to provide and develop Roll Play’s products, mobile applications, services and websites (together “Services”) according to this privacy policy (“Privacy Policy”).

For questions and information about Privacy Policy and data subject's rights, please contact us at

All Roll Play’s Services are governed by this Privacy Policy and by using or accessing a Service You give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.

Roll Play reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

1. How We Collect Your data

Likely situations when you make personal data available to Roll Play include, but are not limited to: (i) by using Roll Play’s mobile apps or visiting our websites, (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) purchasing a product or services through Roll Play’s online stores or within the app (or "in-app purchase"); (iv) requesting technical support; and (v) otherwise through use of Roll Play Services where personal data is required for use and/or participation.

The data we process on you may include, but is not limited to: email address, device ID, IP-address, user names and passwords.

Roll Play may supplement your data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.

2. Collection and use of Personal Information.

We may collect personal identification information from You such as but not limited to name, email address, and address (“Personal Data”) when You use our Services. You may be asked for your email addresses as deemed appropriate. We will collect personal identification information from You only if You voluntarily submit such information to us. You can always refuse to supply personal identification information, providing that it may prevent engagement in certain Services.

3. Non-personal identification information

We may collect non-personal identification information about You whenever You interact with our Site. Non-personal identification information may include, what other applications You use, how much time You spend using our services, browser information, computer specifications, internet service provider, operating system, and other similar information regarding Users’ means of connection to our Site.

4. Ad Serving Technology

Roll Play reserves the right to use and disclose the collected, Non-Personal Data for purposes of advertising by Roll Play or Roll Play’s partners and contractors.

Roll Play may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.

Roll Play or third parties operating the ad serving technology may use demographic and geo-location information (for more information regarding use of Location Data see below Section 5) as well as information logged from your hardware or device to ensure that relevant advertising is presented within the Service. Roll Play or third parties may collect and use data, for such purposes, including but not limited to, data such as IP address, Device ID, MAC address, installed software, application usage data, hardware type, Operating System information, browser information, unique identifiers in browser cookies, Flash cookies, and HTML5 local storage, Internet and on-line usage information and in-game information.

The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.

Some services may include the use of in-game advertisements or brand placement. Such ads or sponsorships will be noted as such within the services.

5. Location Data

To the extent Roll Play makes location enabled Services available and you use such Services, Roll Play may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. The location data is processed and stored only for the duration that is required for the provision of the location related Services.

6. Analytics

Roll Play uses your information to perform its own analytics and to enable analytics provided by third parties. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations. Roll Play may also use third-parties in order to develop and analyze use of the Services.

7. Social Media

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Roll Play may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Roll Play. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Roll Play may associate and/or combine as well as use information collected by Roll Play and/or obtained through such social networking sites.

8. Disclosure and Transfer of Personal Data

Personal data may be disclosed to third party in accordance with applicable legislation and this Privacy Policy.

Roll Play may use third parties to collect and process personal data on Roll Play’s behalf and in according to Roll Play’s instructions. Roll Play is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

9. Data Retention and Correctness

Roll Play retains the collected data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter Roll Play deletes all aforementioned data in its possession within a reasonable timeframe. Roll Play does not verify the correctness of personal data.

Please note that some data may be further retained if necessary to resolve disputes, enforce Roll Play’s user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

10. Cookies, beacons and tracking

The Services may use “cookies” and other technologies such as but not limited to pixel tags, local shared objects, hardware-based device identifiers, Operating System-based identifiers, clear GIFs, beacons, and other state management techniques and devices. Roll Play treats information collected by cookies and similar technologies as non-personal data.

Cookies: A “cookie” is a small file stored by your browser when told to do so by a website. Typically websites place a number of different cookies on an end-user’s machine. Some of the cookies are “1st Party,” from the website itself, and others are “3rd party,” belonging to advertising and analytics entities or social networks. Roll Play’s cookies do not include personal data and are typically used to quickly identify your device and to “remember” your browser during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.

Flash cookies & HTML5: Roll Play may also use Flash cookies (local shared objects) and HTML5 local storage. Flash cookies are small files similar to browser cookies, but which are not stored in the browser and can also be used to remember your settings, to personalize the look and feel of the Services, or for advertising and analytics. You may prevent Flash cookies from being stored by following the instructions provided by Adobe at

Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image (often not visible to the end-user) that allows Roll Play to count users who have visited certain pages or viewed certain advertisements. Additionally, e-mails and other electronic communications Roll Play sends to you may contain pixel tags that enable Roll Play to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

11. Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party terms and conditions and Roll Play is not liable for any such third parties’ use of your personal data.

Certain Services that Roll Play may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID, or gaming network account. In connection with such use, certain personally identifiable user and/or membership data may be transferred automatically to and from Roll Play.

12. Safeguards

Roll Play follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Roll Play’s possession. HOWEVER, NO METHOD OF DATA TRANSMISSION OVER THE INTERNET OR DATA STORAGE IS 100% SECURE AND THEREFORE, WE CANNOT GUARANTEE THE ABSOLUTE SECURITY OF ANY INFORMATION TRANSMITTED TO OR FROM THE SITE.

13. Other

You may choose to disclose data about yourself in the course of contributing user generated content to the Services.

Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality with respect to that data.

Roll Play may store and/or transfer your personal data to its affiliates and partners in accordance with mandatory legislation and this Privacy Policy.

14. Special Note about Children’s Privacy

Roll Play does not knowingly collect personal information from children under 13 years of age. If Roll Play learns that Roll Play has inadvertently gathered personal data from children under 13 years of age, Roll Play will take reasonable measures to promptly delete such personal data from Roll Play’s records.

Roll Play understands the need to provide extra privacy protections to users who are children. To that end, features and services such as social networking plug-ins, behaviorally targeted advertising, and collection of data for the purpose of building user profiles are not available to users under 13. Roll Play also does not allow our third party partners who engage in such practices to access personally identifiable data from users under 13.

Roll Play and its partners do collect non-personally identifiable data from children. This includes, for example, collection of IP-based geolocation data to ensure that the product, service or features served comply with applicable laws of that nation.

Roll Play and its partners also collect data to assess general information about the use of products, such as the number of visitors to our sites and services and which sections of a site or service are popular. Roll Play also uses this data to provide contextually-relevant advertising to users, to prevent users from seeing the same ad repeatedly, and to allow users to personalize their experience on the site or service (for example, to save a high score in a game). Roll Play and its partners may also use cookies, pixels, hardware-based identifiers, Operating System-based identifiers, and software-set identifiers, to manage and measure the performance of advertising.

Please note that Roll Play’s partners may have their own policies related to tracking technologies for analytics and ad-serving purposes. Roll Play does not actually control third-party data collection and use. Roll Play encourages parents to review the list of operators below and to become familiar with those parties policies and practices.

If you have additional questions about Roll Play’s Privacy Practices related to children under the age of 13, please contact us at

15. Further information

This Privacy Policy is governed by Wisconsin law excluding its choice of law provisions.